Oreo is playing into nostalgia by turning its own packs into a tool for creating mixtapes. "Press Play to Win," created by Digitas U.K., is an activation that continues the brand's "Stay Playful" campaign with a celebration of sharing music. It integrates the brand's packaging with AI technology to bring the act of crafting a...
Oreo is playing into nostalgia by turning its own packs into a tool for creating mixtapes. "Press Play to Win," created by Digitas U.K., is an activation that continues the brand's "Stay Playful" campaign with a celebration of sharing music. It integrates the brand's packaging with AI technology to bring the act of crafting a...
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